28
Oct

WooCommerce vs. Shopify. What’s the Right WordPress eCommerce Platform for You.

Starting an online store has never been easier with so many eCommerce platforms available. The 2 for WordPress are WooCommerce and Shopify. There are clear pros and cons to each option, but for WordPress users, there is a clear winner. When deciding which one to use, you’ll have to understand them a little better and find out which one fits with your business better. We’ll compare them here to provide some information on each one and how they differ.

 

Setup

To begin, we’ll point out their biggest difference and that’s the setup. WooCommerce is a plugin for WordPress which is convenient if you’re already using WordPress for your website, making it easier than ever to start selling on your website. Simply install the plugin and set it up. Shopify, however, is a self-hosted solution which means you won’t need a WordPress site or have to install plugins. Shopify is the easier choice when starting from scratch but tends to create challenges for anyone with an already built site.

 

Design

When it comes to design, WooCommerce can be integrated with any WordPress theme, being highly compatible creating an easy-to-start platform when already using WordPress. Shopify doesn’t have as many options available but do offer free and paid themes for users to utilize. Shopify’s paid themes can be very specific in their uses and range from anywhere from 100-200 dollars.

 

SEO

There are many SEO benefits from the beginning when using WooCommerce merely for the fact that it’s part of WordPress which is a content creation platform already. This makes it extremely easy to edit body content and add meta information to improve your chances of people finding your site. Since Shopify is its own platform, they have dedicated servers catering to Shopify stores, increasing overall performance of the sites. It also has SEO features as well including: image optimization, title and alt tags, product descriptions and more but unless you remember to check a certain box in the setup process, the URL will default to a Shopify URL until you change it back.

 

Support

For support and help through the start-up process, both have resources to help. While Shopify has a dedicated support team available 24/7, WooCommerce can boast a large community of users who can answer questions. If you’re running into a problem, chances are that someone has overcome it already.

 

Pricing

WooCommerce is free to use when staying with the basic features, but most people who use it end up buying one of the many extensions that are available. These could range anywhere from 20-200 dollars and can do anything from selling on Facebook to linking accounts to MailChimp. Shopify does not have a free option; there are three main pricing tiers to choose from, ranging from 29 dollars up to 300 dollars per month. They do offer a free trial so you can find the right one for your business. Shopify also comes with an SSL certificate at no cost, ensuring your site is protected.

 

With all of this in mind, we’ll now take a look why WooCommerce is most likely the best choice for you.

WooCommerce cons:

  • Cannot do without WordPress
  • SSL certificate will need to be purchased

 

WooCommerce pros:

  • Very easy to integrate into WordPress
  • Less costly
  • User reviews and ratings
  • Organized reports

 

Shopify cons:

  • Limited product attributes offered
  • Can be costly

 

Shopify pros:

  • Includes social media promotions
  • Easier when starting from scratch

 

While both platforms are great choices to implement into your online business, it comes down to how much you’ve set up beforehand. With a full WordPress site already made, WooCommerce is the easier and cheapest answer. When starting from scratch, Shopify will make it easier to start selling quickly. Determine how much work you want to put into it and choose the right eCommerce platform for you.